Once upon a time...
Every good story has a beginning.
Ours didn’t start with investors, a pitch deck, or an AI-generated business plan. It started in 2019 with a simple idea: build software that genuinely helps dog trainers and behavior professionals run their businesses.
It took years of planning, designing, rebuilding, testing, second-guessing, and probably more coffee than we’d like to admit before Fetch officially launched in 2023.
Today, the story is still being written. One customer conversation, one feature, and one improvement at a time.
Founders
Sara Ondrako, CDBC, SDC
Fetch Co-founder and Certified Dog Behavior Professional
Nick Ondrako
Fetch Co-founder and Chief Executive Officer
The Fetch story
October 2019
Sara and Nick document the frustrations trainers and behavior professionals are posting about current software.
November 2019
The first code is written for what would become Fetch.
May 2020
Input from trainers and behavior professionals are guiding development.
July 2020
Fetch gets a logo to start giving the software an identity.
October 2021
The test users begin exploring Fetch.
March 2022
Fetch adds scheduling to the platform, making it easy for clients to book sessions.
August 2022
We switch from a professional-first platform to an account-based platform, paving the way for teams.
November 2022
Fetch is soft released to professionals.
January 2023
We launch Fetch to the world and professionals start joining.
April 2023
Fetch partners with Stripe and adds invoicing and payment integrations.
September 2023
We update our logo to better reflect our direction and vision.
February 2024
The addition of Vet Referrals and Waivers make vet consults and referrals a breeze.
August 2024
Running your business on the go is so much easier with our mobile app update.
October 2024
We attend the Aggression In Dogs conference in Pheonix, AZ.
March 2025
Fetch supports Operation Sidekick, a program for Veterans dealing with PTSD.
June 2025
Signal & Practice launches – featuring articles, industry best practices and business tips.
September 2025
We attend the Aggression In Dogs conference in Charlotte, NC.
February 2025
Working with the Service Dog industry to reduce washout and improve communication.
April 2026
Invited to speak with Karen Prior Academy professionals.
August 2026
Our biggest update to date. We’ve added a credit system, packages and enhanced board and train features.
We're not trying to build the fastest-growing software in the industry. We're building the one you'll still trust years from now.
What we believe
Software should simplify your business.
Not create another job and workarounds that don’t align with your business needs.
Listen first, Identify the problem, then build.
Some of our best ideas have come directly from conversations with customers.
Quality over speed.
We’ll always choose a thoughtful, reliable solution over shipping something before it’s ready.
Long-term relationships matter.
We’re building a company that earns your trust year after year, not just during your free trial.
Questions & answers
Is Fetch a big company?
No, and that’s intentional.
We’re a small, focused team that has spent years building software specifically for animal trainers and behavior professionals. We don’t have layers of management deciding what gets built next. We stay close to our customers, answer our own support conversations, and make product decisions based on real feedback.
Who actually builds Fetch?
You’re looking at them.
Sara brings years of experience working alongside trainers and behavior professionals. Nick has spent more than two decades designing and building software.
Between the two of us, every feature, every design decision, and every improvement is discussed before it becomes part of Fetch.
How long have you been working on Fetch?
The first ideas began in 2019.
After years of planning, development, testing, and refining, Fetch officially launched in 2023. Since then, we’ve continued improving the platform every week.
We don’t think great software is something you finish. It’s something you continue building.
Do you actually listen to customer feedback?
Constantly.
Some of our favorite features exist because a customer asked for them.
That doesn’t mean we build every request exactly as it’s submitted, but we do spend a lot of time understanding the underlying problem. Sometimes the best solution ends up looking different than the original request.
What happens if I need help?
You talk to a real person, not an outsourced call center and not someone reading from a script.
When you reach out, you’re talking to people who know the product and genuinely want to help.
What's your goal for Fetch?
To become the software professionals still trust and rely on years from now.
We aim for continuing to showing, improving the product, and earning the industries trust one decision at a time.
Why should I trust Fetch instead of a brand-new app?
That’s a fair question.
New software appears almost every week, and that’s exciting for the industry. But running your business on software is a long-term decision.
We’ve been working on Fetch since 2019 and publicly serving customers since 2023. Our commitment isn’t just to launching software, it’s to continuing to improve it, support it, and stand behind it for years to come.
Do your own dogs test new features?
No, they are dogs. They spend most of the day sleeping and waiting for food.